Happy Holidays from Team Southern Curl. We wanted to thank everyone for your continued support in our vision to serve and educate the curly girl (and guy).
2017 was a great year for us! Here are just a few highlights…
Our retail center has continued to grow as we added the organic line, Briogeo to our other selective, curl-friendly products like DevaCurl, Innersense Organic Beauty, Uncle Funky’s Daughter, Long Hair Don’t Care, and Terrene Fusions. We also added the fabulous hair accessory for sleeping, working out, and every day cuteness- The Puff Cuff Hair Clamp.
In May we took to the Goat Farm in West Midtown where the movie Katness was shot. We partnered with Innersense Organic Beauty to capture the beautiful photos you now see on our website. Each model was a client of the salon. The two-day photo shoot couldn’t have been perfect. The weather was amazing and the photographs took our breath away. Brent did an awesome job. Robin’s vision came to fruition, and along with the website, the photos live on our salon wall.
Also in May, the fantastic Jodi Joseph joined the team in May of 2017 and has received his skill-certification certificate in Custom Curl Cutting, color & Pintura highlighting, Curl Discoveries & more! Come check Jodi out, you are going to love this talented curl whisperer.
Dontria Walker joined the team in August of 2017. Dontria’s expertise is in Updo’s & Creative Curl Styling. She also has a passion for cutting and Pintura.
Beth Johnson traveled to the prestigious Devachan Academy in August to receive her Level 2 Deva Advanced status. Beth learned advanced curl-by-curl cutting, highlighting (Pintura highlights) and shaping principles following Deva’s approach to customized curl styles. Congratulations to Beth!
September 16, 2017 Southern Curl celebrated its 1st year Anniversary. It is hard to believe more than a year has past since we opened our dream salon. We thank each of you for your unwavering support!
Chanta Pelham, Southern Curl’s Front Desk Coordinator, traveled to Centerbrook, CT with Beth & Robin for a Front Desk management course. Beth & Robin traveled to Centerbrook additionally to receive training on Guest Services, Salon Management, and Team training.
Shari Harbinger, co-founder of DevaCurl and VP of Academy Education, personally came to Southern Curl in November to work exclusively with the team on Advanced Cutting & Pintura techniques. What an awesome treat that was!
Robin Sjoblom traveled to the Devachan Academy on December 3, 2017 and has achieved the foremost designation in the DevaCurl community, she is now a Level 3 Deva Certified Stylist!
Robin has Deva in her blood~ she has been a DevaCurl stylist since 2009 and can not get enough knowledge of curl techniques & information.
Robin was also named Modern Salon’s Top 100 stylist of 2017! As part of the hair community. MODERN SALON has a long heritage of spotlighting game-changing salon pros who inspire, innovate and share their voice and artistry-allowing US to share it with the world of professional beauty. Way to go Robin!
This year was truly one to remember. We could not have done any of it without each of you supporting us, posting about us on your social media and telling your friends to come see us. Thank, thank, thank you!
Southern Curl is The ONLY ALL CURLY salon in the Southeast and we are continually striving to become even better so that we can share our knowledge with all of you~


Looking forward to 2018
Robin Sjoblom
Beth Johnson
Chanta Pelham
Jodi Joseph
Dontria Walker