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Southern Curl Tour

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Whats Your Curl Story Part 2

What”s your #CurlStory? It’s such a chore to find the right curl-scription. Either products are to heavy or they lack the adequate amount of moisture to ensure a great curl day. Today, Kim discusses her #curlstory. Are you experiencing the same drama in your curlstory? Well it’s time to make an #Edit! You don’t have to accept lifeless, blahzay blah hair. Edit the drama out of your #curlstory by connecting with team #southerncurlatl at 404 352 2875.

Hair : @southerncurlatl @bethtastik @ofroyalblood
MUA : @kirazitney
Product :@innersenseorganicbeauty
Video @drexinanelson
#WhatsYourCurlStory #southerncurlatl #Innersenseorganicbeauty #curlyhair #swavygirl #devacut #devacutatlanta #rockyourblessing #naturallycurly #westmidtownatlanta #curlyhairatlanta #curlcut #coilyhair #naturalhair #kinkycoilyhair #modernsalon #behindthechair #beautylaunchpad

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What’s Your Curl Story?

Crossing the bridge into curl acceptance has opened the doors for many women and men to #rockyourblessing in style and confidence. These curl friends are happy walking the path of the natural curl journey. However, the journey can be rocky if there is an upset in the #curlstory. What is the curl story? Your curl story is the number of good or bad hair days you have from cleanse to cleanse. It is the balance between sufficient amounts of moisture and adequate hold that maintains curl health, tensile strength, curl bounce, volume, and natural sheen while using clean, pure ingredients that do not contain harsh detergents (sulfates) or silicones.

Every story has its lead characters, but the lead characters do not dictate the flow of the story. It is the narrator that controls the tone of every story. The curl story’s lead character is the cut while color plays the supporting role. However, every curl story’s narrator is the proper hair product for your curl type. Although the cut is the star character and foundation of every naturally curly hairstyle, your curl story would have no fluidity without the proper narrator, aka the proper hair maintenance products. It is simple curl friends, ….. Proper Product Matters!

As a curl girl or guy, you are bombarded with new products on a daily basis. Your friends, coworkers, and social media feeds are constantly pushing a new product in your face. Thus, editing the drama out of your curl story can be overwhelmingly difficult. With all the hair product noise swarming around you, what is a surefire way to pick the proper product for your hair type?

1. Inspiration from curl influencers

a. Take a break from the university of your favorite curl influencer and sit in the chair of a trained master curl specialist. Although they have great curl inspirational ideas and styles, 99.9% of the time you and your favorite curl influencer do not have the same curl type, density, porosity level or texture.

2. Get a proper curl analysis from your curl professional

a. Find out YOUR Curl Type

b. Discover YOUR porosity level

c. Get a true understanding of YOUR Density

d. Get YOUR proper product prescription

3. Discover curl freedom with clean hair products

a. Go Green organic products have a positive effect on curly hair

b. Stay away from harmful ingredients that clog & coat the hair shaft (sulfates, silicones, etc).

c. Educate yourself on hair ingredients that are suitable or unsuitable for YOUR curls daily and long term needs.

4. Product Application and Curl Tools

a. Although tradition dictates that a comb or brush is best for detangling your beautiful curls, the best tool for detangling your waves, kinks, coils, and curls are your hands.

b. Using a raking and smoothing method with your hands, will provide the best end results

c. Clean products are water loving. They are activated and reactivated with H2o. In addition, clean products are water-soluble and do not leave behind suffocating residue that coats and promotes dryness i.e. DRAMA

d. Although we’ve been taught to towel dry hair prior to product application, it is best to use warm water as a catalyst to spread and achieve even distribution.

e. Going green means you save money in the long term! Organic products are highly concentrated and do not require you to use excessive amount to activate your curls. So in the long run, you not only save money, but you block all the possibilities that lead to curl drama!

5. Know Your Product Seasons

a. Moisture and Definition needs change throughout the year. What is positive for your curls during the Summer and Spring may not be as beneficial in the Winter and Fall.

b. Conditioner balance, moisture and protein are essential, but if they are improperly used, you will experience unnecessary drama. Your home maintenance curl-scription is essential.

c. Lastly, Mousse or Gel. Yes the product that maintains your hold and combats frizz has a season as well.

As you can see the curl journey and the #curlstory share a symbiotic relationship. The decision to embrace and #rockyourblessing is the journey, but the twisted winding rocky path towards curl health, illuminating shine, curl bounce, and curl happiness is your #curlstory. So tell us #WhatsYourCurlStory, and we will provide you with the steps to edit the drama out of your #curlstory!

Hair : @southerncurlatl @bethtastik @ofroyalblood
MUA : @kirazitney
Product :@innersenseorganicbeauty
Video @drexinanelson
#WhatsYourCurlStory #southerncurlatl #Innersenseorganicbeauty #curlyhair #swavygirl #devacut #devacutatlanta #rockyourblessing #naturallycurly #westmidtownatlanta #curlyhairatlanta #curlcut #coilyhair #naturalhair #kinkycoilyhair #modernsalon #behindthechair #beautylaunchpad

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Southern Curl 2017 Year in Review

Happy Holidays from Team Southern Curl. We wanted to thank everyone for your continued support in our vision to serve and educate the curly girl (and guy).

2017 was a great year for us! Here are just a few highlights…

Our retail center has continued to grow as we added the organic line, Briogeo to our other selective, curl-friendly products like DevaCurl, Innersense Organic Beauty, Uncle Funky’s Daughter, Long Hair Don’t Care, and Terrene Fusions. We also added the fabulous hair accessory for sleeping, working out, and every day cuteness- The Puff Cuff Hair Clamp.

In May we took to the Goat Farm in West Midtown where the movie Katness was shot. We partnered with Innersense Organic Beauty to capture the beautiful photos you now see on our website. Each model was a client of the salon. The two-day photo shoot couldn’t have been perfect. The weather was amazing and the photographs took our breath away. Brent did an awesome job. Robin’s vision came to fruition, and along with the website, the photos live on our salon wall.

Also in May, the fantastic Jodi Joseph joined the team in May of 2017 and has received his skill-certification certificate in Custom Curl Cutting, color & Pintura highlighting, Curl Discoveries & more! Come check Jodi out, you are going to love this talented curl whisperer.

Dontria Walker joined the team in August of 2017. Dontria’s expertise is in Updo’s & Creative Curl Styling. She also has a passion for cutting and Pintura.

Beth Johnson traveled to the prestigious Devachan Academy in August to receive her Level 2 Deva Advanced status. Beth learned advanced curl-by-curl cutting, highlighting (Pintura highlights) and shaping principles following Deva’s approach to customized curl styles. Congratulations to Beth!

September 16, 2017 Southern Curl celebrated its 1st year Anniversary. It is hard to believe more than a year has past since we opened our dream salon. We thank each of you for your unwavering support!

Chanta Pelham, Southern Curl’s Front Desk Coordinator, traveled to Centerbrook, CT with Beth & Robin for a Front Desk management course. Beth & Robin traveled to Centerbrook additionally to receive training on Guest Services, Salon Management, and Team training.

Shari Harbinger, co-founder of DevaCurl and VP of Academy Education, personally came to Southern Curl in November to work exclusively with the team on Advanced Cutting & Pintura techniques. What an awesome treat that was!

Robin Sjoblom traveled to the Devachan Academy on December 3, 2017 and has achieved the foremost designation in the DevaCurl community, she is now a Level 3 Deva Certified Stylist!

Robin has Deva in her blood~ she has been a DevaCurl stylist since 2009 and can not get enough knowledge of curl techniques & information.

Robin was also named Modern Salon’s Top 100 stylist of 2017! As part of the hair community. MODERN SALON has a long heritage of spotlighting game-changing salon pros who inspire, innovate and share their voice and artistry-allowing US to share it with the world of professional beauty. Way to go Robin!

This year was truly one to remember. We could not have done any of it without each of you supporting us, posting about us on your social media and telling your friends to come see us. Thank, thank, thank you!

Southern Curl is The ONLY ALL CURLY salon in the Southeast and we are continually striving to become even better so that we can share our knowledge with all of you~

Looking forward to 2018

Robin Sjoblom

Beth Johnson

Chanta Pelham

Jodi Joseph

Dontria Walker

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Mommy and Me!

Maintaining your curly hair is challenging enough; imagine having to figure out your hair as well as your child, who has completely different curls than you. Or, maybe you don’t have curly hair at all and you’re lost as to how to help your little one style his or her hair.

We understand your frustration and we’re here to help. In January we will be hosting a mommy-and-me styling session. We want all of our moms will curly kids to come in and allow us to help ease some of their stress.

Sunday January 28 from 2-4pm. Email: for more information. Cost: $25/person. Ages 3-18. Guest speaker: Tabitha Wiggins (IG: @cocoabrowncurls)

We can’t wait to host you!


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Southern Curls Favorite Things…

In celebration of the holiday season, Team Southern Curl has decided to gift a lucky curl friend with a basket stocked with 12 of our favorite products. Each person on our team has different hair, so they items will vary and include a little bit of everything.

What a treat! Anyone who comes in for a custom curl cut in December will automatically be entered into the drawing. Everyone else can enter the drawing for $10. On December 23rd we will pull a name on Instagram live, so stay tuned!

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Fall is in The Hair

Hi Curlfriends!

It’s that time of year! Don’t forget to set your clocks back an hour on Sunday and start to think about your fall/winter product routine.

Remember – Summer products control frizz but don’t necessarily need to offer extra hold because the humidity helps to draw up the curls. In the winter, the air is dryer, which means looser curls. Hydration is key. We need to change our filler to something that has moisture with hold, and as always, seal with gel on top.

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Curl Journeys…. “Because it’s a journey, not a destination.” vol.1

Bust That Buildup!

Hey curlfriends!

Are your curls letting you down? Do they look dull, limp, and lifeless? Do you only co-wash? Are your tangles driving you insane? If so, it is time to bust that buildup!

What is buildup you ask?

Product buildup is basically a gradual accumulation of products on the hair strands. What happens is that the accumulated product doesn’t allow necessary moisture, oils and other nutrients to penetrate your hair. When you have product buildup on your hair, it will remain dry until you remove the buildup. If you repeatedly have ‘bad’ wash days where your hair doesn’t come out well moisturized even after deep conditioning, your hair might be suffering from product buildup.

Product choice for a curly girl is vital however, even the cleanest products can build-up and weigh down curls over time. The Southern Curl team recommends a sulfate-free cleanser such as Pure Harmony, Color Awakening, or Hydrating Hairbath from Innersense Organic Beauty. Other great choices include Briogeo Charcoal Exfoliating Scalp Revival or Devacurl Buildup Buster. These products contain gentle ingredients such as micellar water, charcoal, and other essential oils to help remove sebum from the scalp and buildup from the ends. For tough buildup, we recommend the Innersense Hair Ceremony Essential Oil Detox or Bounce Back Treatment from Devacurl.

Once buildup is removed, it is imperative to follow up with a moisturizing conditioner such as Innersense Color Radiance or Hydrating Cream- these products are packed with Avocado Oil, Quinoa, Shea butter, Aloe Vera, Tamanu Oil, and more!

If you would like to schedule an appointment to bring your curls back to life, give Atlanta’s curl specialists a call today~ #RockYourBlessing

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Southern Curl Interview with Innersense

Southern Curl owner Robin Sjoblom was recently interviewed by Innersense about her tips for curly hair, how to run a successful salon, and the importance of choosing the right products.  Read the full article here.


Curly Hair

What Robin said:

We all have a different style or approach to how we slay curls but the common thread between us is PASSION. Proper curl by curl cutting techniques are not taught in school or in the mainstream cutting world.

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#Rockyourblessings Fundraiser for Devri a Success

It was such an honor and a blessing to host this year’s fundraiser at Southern Curl.  We had such a great time connecting with people in our curly haired community for such an incredible cause.  Read more about the event here.





I have been blessed with some amazing people with a genuine desire to make a positive difference in the lives of everyone around them. Robin Sjoblom is one of those people. After what was intended to be a routine hair appointment for a cut and style years ago has blossomed into a warming friendship filled with embrace and sympathy.

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